The Friction-Free Way To Recruit Without Prospecting Or Selling
There’s an easier, friction-free way to promote your products and business without experiencing rejection.
If you’re still prospecting by bugging friends, family or complete strangers to grow your business then this may just be the most important post you read today..
Imagine how it would feel to never have another one of those ‘catching up’ conversations with old acquaintances…
Just waiting for the right time to pounce with your offer.
I read somewhere a long time ago that there’s ONLY 1 Way We As Humans Learn… and that’s by making mistakes.
The mistakes can be yours or someone else’s so learn from other people’s mistakes because you won’t live long enough to make them all yourself.
I can’t remember the author’s name to give credit so if you happen to know who said this let me know in the comments.
That message of learning from other people’s mistakes had a massive impact on my life as well as my business. It’s why I decided to get a mentor who had already been where I was and could help me avoid pitfalls and get to success faster.
My search led me to find my mentor Ferny Ceballos. Ferny has been in the industry since 2008.
He’s a top producer in his company and has a very successful networking business.
Before I let Ferny talk about the top 5 WRONG ways to recruit on social media (as well as what to do instead), let me quickly tell you my story…
I started dabbling with network marketing way back in 2008. Between 2008 and 2010 I joined numerous companies because truthfully I hated all of the options I was taught to grow my business.
- I did not want to contact my warm market
- I did not want to reach out to strangers
- I did not want to do home meetings
- I did not want to babysit… sorry, I mean motivate a bunch of people in order to grow my team
I wanted to find a company that solved these problems for me.
In 2012 I found Empower Network (EN) and went ALL-IN.
If you knew about EN then reading the phrase ALL IN either made you smile (because it’s funny now in hindsight) or it made you cringe and possibly even increased your heart rate… and not in a good way.
If you’ve never heard of EN and you’re curious you can google it and my statement will make a lot more sense then.
Anyway, the point of meniting EN isn’t to rag on them. It’s to explain what made me decide to go all in and why that matters to you.
EN promised to solve all the problems I faced with growing my business utilizing the power of the internet.
We were going to draw people in towards us utilizing content marketing… namely blogging.
Long story short, EN ended up crashing and burning… and along with it all my hopes for growing my business in a way where I could avoid doing the things I disliked.
Back then I knew very little about the internet in terms of using it to attract and influence other like minded people.
For almost the next decade I did a deep dive with how to run paid advertising profitably so it was no longer an expense but an investment that paid me back in spades.
Along the way I quit my job, went full time as an entrepreneur, got distracted and left the network marketing altogether and picked up affiliate marketing.
I had a few successes and a bunch of failures. Too many failures to mention here. Overall, the few successes I had outweighed all the failures.
Not too long ago I stumbled across an interesting post from a lady on Facebook.
I clicked on it and read her blog post. She had successfully built her networking business utilizing the internet.
I studied everything she was doing. I read all her emails and blog posts and even watched her videos on social media.
This was the missing piece!
What she was doing was both simple and brilliant!
It solved all the problems I had over a decade ago that made me turn my back on network marketing.
Her name was Brandy Shaver. I dug in a bit deeper and found her mentors were 2 guys (Tim Erway and Ferny Ceballos). I immediately hired those guys to mentor me as well.
Now let me turn this over to Ferny so he can tell you a bit about himself and what qualifies him to talk about this topic.
Hey guys, Ferny here.
It’s been over a decade since I entered the network marketing arena and my life took a crazy detour into the world of entrepreneurship.
I’ve undergone deep personal development and experienced more negativity than any human should have to endure, but the good news is that my story in this industry has a happy ending.
I quit my job as an engineer 2 1/2 years after joining the industry in 2008, became a 6-figure earner in direct sales by 2009, built a 7-figure internet company by 2012, and I am now the co-owner of an online direct sales company.
My journey was filled with many fumbles, embarrassing moments, and more prospecting “faux pas” than I care to share
I hope my friends, family, and strangers I have attempted to prospect have long forgotten the things I did. LOL!
But here’s a few, so you have an idea…
Have you ever invited friends over for some beers and very unsmoothly transitioned to showing the business plan to a very angry audience?
Have you ever tried to prospect your bartender, a few too many beers past ‘buzzed,’ and have him respond with, “Is this Amway?”
Doh! I have.
Here’s a good one… have you ever, while on a date, prospected a girl as a “test,” because your upline told you that if a girl is not positive about your business, she’s not a keeper?
Yep… that didn’t turn out well!
And that’s about as much as I’ll reveal because I’m starting to get really depressed remembering all this right now. Haha.
The point is, before I cast some heavy stones at some networkers, but I just wanted to let y’all know I’ve made mistakes too.
But that doesn’t mean we should go easy on those that are committing some MAJOR mistakes when recruiting with social media.
In my day, my fumbles happened offline and there is no record…thankfully!
The Internet Never Forgets and It’s Ruining It for Everyone Else!
I once heard that success in business is all about ‘time’ and ‘place.’
As a professional marketer, I would add ‘message’ to the equation as well.
Network marketers today are being taught methods of recruiting with social media. Unfortunately, these so often include the wrong message, at the wrong time, at the wrong place.
Here’s the truth!
There is a VERY fine line between recruiting with social media and spamming people.
I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…
‘Disposable distributors’ tasked with the job of spreading the word about their company’s products or opportunity at the expense of the individual’s reputation and risking the suspension of their social media accounts.
Just recently, I asked affiliates of my company to share examples of the WRONG WAY to prospect online by sending me screenshots of the poor attempts at prospecting they receive every day…
The WRONG Way to Prospect and Recruit
Have a look at these…
Successful entrepreneurs and networkers alike eventually learn the true secret to success, and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.
That secret being:
The screenshots above are an example of a weak attempt from people recruiting with social media…
People who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.
It’s about actually caring about people, becoming a person of value, and being someone uniquely positioned to help someone with their problems!
That last part is critical: “uniquely positioned to help someone with their problems.”
Any idiot can copy and paste a message into the Private Message function on Facebook.
What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash programs?
Now, this doesn’t mean prospecting online doesn’t work.
I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it.
And if that’s the strategy you want to deploy, you need to do it right or else!
But if you’re still a little fuzzy on whether you are a spammer or not, here’s a guide of sorts…
Top 5 Warning Signs Your Social Media Prospecting Efforts are Actually SPAM
1.) Your first private message to a stranger on social media includes a link to join your opportunity.
2.) You get angry replies via private messaging and/or you have been reported as a spammer.
3.) You post links to your opportunity or website in the comments section of other people’s social media posts.
4.) You compulsively want to talk about your company or products without anyone asking you to share.
Finally… this one is the most important one…
5.) You engage in interactions online with a hidden agenda hoping to transition the topic to something that would get people interested in your opportunity without caring about knowing the other person.
This last one for me is a big one but could also be controversial.
After all, #5 is the very definition of prospecting (online or offline) that even when done right… can still feel awkward, result in people getting angry at you, and very unleveraged.
That is why I eventually decided to stop prospecting altogether.
But here’s the interesting thing…
“When I Stopped Prospecting People, My Business Started Growing!”
I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home, or be in a public place without having to think about prospecting anyone.
Just enjoying being normal again was incredible after two years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda; I was free!
That’s because it wasn’t until I STOPPED prospecting that my business actually started growing!
At this point, you may be asking…
Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.
They knowingly and unashamedly, approach every interaction with a stranger as a prospecting opportunity.
Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’
And just like doing it right offline, there’s a way to successfully do it online as well. After learning and becoming very good at prospecting, I decided that I didn’t want to build my business this way.
The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about what YOU want people to do and about manipulating people into doing what you want them to do.
In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I found a better way.
The More Leveraged Alternative to 1-on-1 Prospecting, Which Won’t Make You Feel Like a Cheap Salesman
Now, I am not trying to be high and mighty about all this prospecting stuff because I’m not.
If it came down to either feeding my family with ‘stone cold’ prospecting tactics or my kids starving, I would choose stone cold prospecting every time, without remorse.
But the reason I was able to quit prospecting was that, with the help of some extraordinary mentors,
I eventually discovered an online recruiting strategy which enabled me to recruit more people in one day than the most skilled recruiter in the world can do in a month.
I was able to passively generate leads, customers, and new reps even when I was out having fun with friends and family.
(Hence why I didn’t have to worry about prospecting them!)
Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer by using their own ads platform! (i.e. going legit!)
In fact, every day for almost 8 years now, I’ve awoken to an email inbox full of notifications for new leads, new customers, new team members, and commissions I earned while sleeping!
All without resorting to the odious and deceitful tactics commonly used when recruiting with social media in our industry.
You see, if your business depends on you being on social media, sending private messages, or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.
Online prospecting and internet marketing are NOT the same thing! Internet marketing is a passive strategy, which works, even when you are not.
There, I reveal the strategy I’ve used for the past decade, plus.
You’ll also get more details about a book I wrote that goes into the nuts n’ bolts of my recruiting & selling formula.
Now if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.
There are many top trainers and earners of mine in the industry that focus on cold market recruiting skills…
(And they do ‘attraction marketing’ too!)
For me, there was simply a certain way I wanted to live my life and that was more important.
I would much rather make a ton of money in my business first and then have my friends and family beg me to tell them more about it.
It’s much better than begging my friends and family to join a business which isn’t making any money.
Which would you prefer?
Kevin Alexander & Ferny Ceballos